---
title: "Odisha Governor Calls for Integrated Tourism Push to Showcase State Globally"
url: https://mediathepower.com/?p=1391
date: 2026-10-23
modified: 2026-10-23
lang: en
author: "Rajiv Singh"
description: "BHUBANESWAR,: Governor Brajmohan Ram on Friday made a strong call for an integrated approach to tourism development in Odisha, emphasizing the need to project the state's diverse attractions globally, upgrade..."
categories:
  - "State"
tags:
  - "#GlobalTourism"
  - "#mediathepower"
  - "#OdishaGovernor"
  - "#OdishaHeritage"
  - "#TourismConclave"
image: https://mediathepower.com/wp-content/uploads/2026/10/gov-2-1024x544.jpg
word_count: 382
---

# Odisha Governor Calls for Integrated Tourism Push to Showcase State Globally

BHUBANESWAR,: Governor Brajmohan Ram on Friday made a strong call for an integrated approach to tourism development in Odisha, emphasizing the need to project the state's diverse attractions globally, upgrade infrastructure, and deliver economic benefits directly to local communities.

Speaking at the valedictory ceremony of the 7th Odisha Tourism Conclave in the capital city, the Governor pointed out that every district across Odisha possesses unique tourism potential, ranging from natural wealth and historical landmarks to rich cultural traditions. He stressed that these unique features must be strategically identified and promoted at both national and international levels.

Governor Ram commended the Hotel and Restaurant Association of Odisha and the event organizers for successfully bringing the state government, tourism industry stakeholders, and the investment community onto a unified platform. He noted that such collaborative deliberations are vital to converting the state's latent tourism potential into actionable policy initiatives.

Describing tourism as a critical driver of economic growth, employment, and entrepreneurship, the Governor highlighted the sector's extensive support for allied industries, including hospitality, transport, handicrafts, local cuisine, agriculture, and small scale enterprises. He stressed that future development frameworks must generate steady livelihood opportunities for local residents while carefully preserving their cultural identity.

During his address, the Governor highlighted Odisha's diverse tourist offerings, specifically mentioning the sacred abode of Mahaprabhu Shri Jagannath, the Sun Temple at Konark, the ancient temples of Bhubaneswar, Chilika Lake, the extensive coastline, Buddhist heritage sites, tribal traditions, and wildlife sanctuaries.

He stated that the state government's ongoing efforts to enhance tourism infrastructure, attract fresh investments, and develop new destinations, paired with central government initiatives, will unlock significant opportunities. To make Odisha a highly attractive global destination, he noted that better connectivity, premium accommodation, modern amenities, skilled human capital, and robust digital promotion are absolutely essential.

Furthermore, Governor Ram advocated for the targeted promotion of niche segments, including eco-tourism, spiritual tourism, adventure tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.

Advocating a balanced approach between rapid growth and environmental conservation, the Governor concluded by saying that local communities must remain active partners in the development process. He affirmed that responsible tourism will empower the youth, strengthen regional economies, and bring wider recognition to the state's cultural heritage, ultimately contributing to the broader vision of a developed Odisha and a developed India.